Monday, November 14, 2011

Brand coordinator job description

Job purpose of Brand coordinator is be partner with every outlet center and media vendors to plan specific promotional opportunities and grassroots marketing programs designed to drive increased sales and profit on a store by store basis.

Key duties/responsibilities of Brand coordinator:

1. Partner with every outlet center and media vendors to plan specific promotional opportunities and grassroots marketing programs designed to drive increased sales and profit on a store by store basis.
2. Maintain design production timelines that will ensure targeted deliveries for the merchants.
3. Work closely with the merchants to establish line building specifics. Agreement must be made on the number of styles, colors and quantities to be produced.

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Sunday, November 13, 2011

Brand director job description

Job purpose of Brand director is responsible for establishing and coordinating all marketing functions in the assigned marketing area for the purpose of assuring company growth, product development and profitability.

Key duties/responsibilities of Brand director:

1. Essential responsibilities include: developing business plans including marketing strategies, issues analysis, vision, sales budget, objectives and lifecycle recommendations for assigned brands and managing the development of all promotional materials for assigned products.
2. Works with sales team to develop sales and wholesaler incentive programs to generate incremental sales and distribution and increase share of mind vs. competitive products.

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Saturday, November 12, 2011

Brand executive job description

Key job tasks of brand executive

1. Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.
2. Understanding market and customer.
3. Preparation of brand plan-marketing, quaterly promotional strategy-input finalization and input implementation plan.
4. Brand sales analysis and follow up for strategy implementation.
5. Ensuring brand profitability.

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Friday, November 11, 2011

Brand manager job description

Key duties of Brand manager

1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
3. Participates in brand strategy discussions and in setting a bulls-eye consumer target.
4. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.

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Thursday, November 10, 2011

Brand specialist job description

To coordinate and execute direct marketing acquisition and customer management strategy for company products. Manage and direct multiple marketing communication projects that involve a broad set of stakeholders, including but not limited to creative (internal/external), line of business, legal and compliance.

Key duties/responsibilities of Brand specialist:

1. Develop solution strategies by engaging in consultative solution selling, involving business partners and influencers as appropriate.
2. Establish and maintain relationships.
3. Oversees end-user communications and provides monthly activity overview and adhoc reports as needed.
4. Oversees print production of assigned projects including brochures, sales collateral, brand direct mail and onboard collateral.

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Wednesday, November 9, 2011

Brand rep job description

This post include is contents of job profile/tile such as: job purpose, key duties/responsibilities/tasks and related documents of Brand rep.

I. Sample functions of Brand rep

II.

You can ref some functions as follows:

1. Research carefully what the product is and specify the benefits that it can achieve.
2. Manage the ins and outs of the product that they are advertising and must be able to response the related questions.
3. Assist brand managers in analyzing marketing strategies in order to advertise a product efficiently.
4. Communicate directly with the community and give them useful information about the product or services, as well as its benefits to attract people to get their interest.

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Tuesday, November 8, 2011

Marketing coordinator job description

Job purpose of Marketing coordinator is to manage all daily activities of marketing dept.

I. Key duties/responsibilities of Marketing coordinator:

1. Research to identify clients, sector opportunities, and competition.

2. Create marketing collateral, including white papers and technical papers.

3. Coordinate events including meetings, speaking engagements, seminars, trade shows and exhibits.

4. Develop marketing literature, ensuring valid, current and accurate content.

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